Planning digital marketing campaign, including web, SEO (search engine optimization)/ SEM (search engine marketing), email, social media and display advertising.
Maintaining company’s social media presence across all digital channels.
Measuring and reporting on the performance of all digital marketing campaigns and assessed against goals.
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels customers touch points.
Plans and execute all web SEO/SEM, database marketing email, social media, and display advertising campaigns.
Identified trends and insight and optimized spend and performance based on the insights.
Collaborate with internal terms to create landing pages and optimize user experience.
Identified critical conversion points and optimized user funnels.